Woopra delivers live visitor tracking tools for websites.

Before the web, receiving new contact from a prospective client was an interactive experience. Contact would be made, usually by telephone, the caller could be asked questions about the nature of the enquiry, how the client heard of the firm and perhaps who the referrer was. All these things were useful factors for tuning future improvements to client marketing materials.

Since that era the advent of the Internet has connected Law firms with all potential clients, trainees and lateral hires whether they like it or not.  Websites removed almost all granularity of interaction leaving many client enquiries untested, uncharted and free to go off into the black-hole they came from for somebody else to pick up.  These missed opportunities are usually visitors to your website, unknowns who move in at odd hours to visit a few pages and steal off into the night like a ghost ship without a trace. How many visits could have been converted into opportunities if only it was known what these visitors wanted, where they came from and why?

This week my good friend Hendrik from Webstuff introduced me to Woopra, a new website tracking and analytics solution which recently started in beta. Woopra connects enterprises with their customers in new ways allowing direct interaction with visitors using tools like pro-active chat, their software also brings together a bunch of features you’d expect to see in a market leading web analytics package – but not in a new entrant. At Toucari we’re looking forward to seeing how the features perform and gauging visitor reaction to proactive interventions like chat on sites which choose to use it.

Using Woopra it’s possible to get live visitor tracking information, tag visitor activity and receive live notifications when they enter specific sections of a site. This type of functionality should be on the radar of professional services firms who are wanting to increase the level of client contact from their website. Firms should get going with this information now as each opportunity becomes more valuable to qualify early in this current economic downturn.

Clearly, as a new entrant, Woopra has a great deal of promise but will need to perform exceptionally well to compete with more established packages available; Clicktracks Pro is great tool but it does lack a certain enterprise clout, Webtrends is a market leader but can be priced per visitor which may not suit all organisations budgets.  We’ll be interested to see how vendors respond to Woopras offering going forward.

Comments